How to build an ecommerce website
The COVID-19 situation has made everyone aware about the importance of safe distancing and staying home for the most part. This means that more people have resorted to purchasing necessary items online than physically going to a store to buy them. This might seem like a huge disadvantage but it has worked wonders for the eCommerce industry.
Ecommerce has been the only way by which several businesses have managed to stay afloat. With most small businesses and industries shutting shop during the pandemic, it is only the ease of an online platform that brings some assurance along with it being convenient. Since more consumers are shifting their preference to online platforms, let us also tell you how to build an ecommerce website and help your business grow.
Build an ecommerce website in these 9 steps
Get your own domain name
This is like a precursor to having a good website so that your customers can find your product online with ease. Keeping the domain name catchy yet simple and something that users can connect with, is the right approach to go with. Furthermore, you will also need a reliable hosting provider to make your website live. You can also check out some of the free ecommerce website builders to help kickstart your business. Magento, BigCommerce, and Dash101 are some website builders that are loaded with extensive features, in some cases provide free hosting, making user experience smooth and so on.
Choose the right platform for ecommerce
Stay ahead of the game and pick a platform that you think will work for your business model. The right platform for an ecommerce business is important so that it caters to the right audience and can help improve your sales while also helping your business grow.
Site layout
Focus on having a clear, concise and well-designed website for your users. Avoid cluttering it with too much of everything; be it pictures or text. Balance your images and text so that it is easy on the eyes. Also, ensure that it is user-friendly and your products are arranged in a systematic way. Users don’t want to get confused in the process of finding something so bringing clarity is important.
Trust-mark
As a brand/business, it is important for you to build trust over a period of time. Displaying a mark of trust can actually help customers build trust and be loyal to you and your brand.
Product information
Details of your product must be simple yet effective. It should also be easy to understand for your consumers. So write a description with a good title so that it is easy for one to understand what the product is all about. The details of the product should be as it appears to be in the image. It is also a good practice to mention if the colour or size of the product varies in any way.
Make use of testimonials
Real experiences always add more value to a brand. When a user reads about a customer’s experience regarding your product, it somewhere tends to impact the person’s decision to buy from you. Research has shown that good reviews and ratings have a more positive impact on a consumer and it can indirectly affect the shopping habits too.
Payment options
Since your website will cater to a wide variety of people, you need to make sure that the mode of payment is secure. Offer different payment options to your customer. While Cash on Delivery might seem like the preferred mode of payment, some other customers might want to opt for an online payment; either credit, debit or net banking. Give your customers the option to choose.
Speed of the website
As mentioned before, avoid cluttering your website with too much of everything. Apart from it looking messy, it can also slow down the speed of your website, increasing the bounce rate in the bargain. It is said that potential customers tend to leave a website if the speed of loading takes more than 5 seconds. So, look into the technical aspects and work on the speed.
Content Management System
This is a software that allows one to manage content smoothly. It is important to identify what kind of a website you want yours to be and based on that you choose the right CMS platform.
Pick the right shipping partner
It can be quite challenging to pick a carrier service that meets all your needs. To clear the confusion, it might be better to go with a logistics aggregator instead that provides you with different options for carriers to choose from. Dash101 is one such partner that caters to all your shipping needs. From catering to 27,000+ pin codes and 8 courier partners, your business is in safe hands.
Hope this article helps you and your ecommerce business grow.
Online shopping has changed the way people shop in a very significant way. Because of online shopping, retail stores are not just competing against each other but also against a lot of online stores. While most businesses have a website, not all of them have an ecommerce website. Need the How do you know whether you need a new ecommerce website? for your business? Ad tech logix can create a stunning website.
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